In the previous post, I gave some of the reasons why I hate Big Data. In this post, I’d like to talk about Big Data’s modest and more human cousin: medium data.
I’m sure someone out there has already coined the term and it’s acquired a particular definition in the argot of IT consultants. But at the time of writing it’s not yet in general use, so I’ll take the opportunity to appropriate the term “medium data” and tell you what it means to me.